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March 06, 2003
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A Match Made in...
Every so often you hear about a merger or business deal and you can only think "Yes. This is genius, I can't believe it wasn't done earlier." This type of collaboration is a rare combination of enormous crossover marketing possibilities, the potential to outperform all competitors through combined effort, and good economic sense. Am I referring to the recent Google/Blogger deal? Think bigger my friends: Nelly/NASCAR.
"'Nelly is a race fan, he's been one for a long time,' Warmack said. 'We're very excited about him becoming a team owner.'Smells like success to me. It really is getting hot in here.
[...]
Nelly would certainly introduce stock cars to an audience rarely seen in the pits. It's hard to think of two things more different than hip-hop and NASCAR. 'You have to remember, hip-hop has become a crossover sensation,' Taylor said."